Google Consent Mode is a tool that helps websites comply with data protection regulations, such as the GDPR, while retaining valuable information about their campaign performance. With the recent update to Google Consent Mode v2, data collection and tracking capabilities have been significantly enhanced, offering...
The marketing landscape is constantly evolving, driven by technological advancements and changing consumer behaviors. As we navigate through 2024, several key trends are shaping the strategies and operations of marketing agencies. Staying ahead of these trends is crucial for any brand aiming to maintain a...
We are grateful to be present at the extraordinary evening at the Digital Finance Awards, among talented executives from the biggest companies in the insurance and banking industry. Many thanks to Life Plan for choosing us for the development of the Online Insurance CRM application &...
People are searching for information on the internet every second across the world, from complex topics to simple solutions. Today more than ever, information is readily available at the click of a button. The most common search engines used worldwide include Google, Bing, and Yahoo....
Social media has changed the world in terms of brand awareness and marketing strategies. Brands are using social media platforms to advertise and sell their products and services. Social media creates brand awareness, builds relationships with consumers, drives new sales of products and services, and...
Outsourcing as a marketing strategy is a trend used by many companies. It has become more popular in the last few years with varied advantages for companies across the globe. It has helped to streamline business processes and boost growth. Businesses have been able to...
In the latest years there is a shift in the tech industry towards mobile. Tech giants like Google and Apple are making mobile their first priority and acquiring patents to help them get the edge over the competition. We have seen many examples of small...
Twitter is one of the most popular social media with more that 317 million users and 50 million tweets shared every day. Not only that but twitter is one of the most "social" social media. What that means is that you can have a conversation...
When a small company is in the process of making their online marketing strategy, they often tend to focus on the global market first. And even though it depends on how the company is structured and what is actually their target group, it can be dangerous. This...
In 2016 on the verge of '17 nobody clicks on ads. This old-fashioned method of generating leads to your website is dying as the users of the internet are become less and less tolerant for the annoying, time consuming and sometimes offensive ads that pollute...