01 Jun Fresh Social Media Marketing Strategies
Social media has changed the world in terms of brand awareness and marketing strategies. Brands are using social media platforms to advertise and sell their products and services. Social media creates brand awareness, builds relationships with consumers, drives new sales of products and services, and improves a brands customer service. Having the right digital strategy offers brands an inexpensive channel to connect with their target audience. Some of the methods brands are using to market products, and services include video, audio, user-generated content, branded content, brand activism, and nostalgic marketing.
Videos are becoming one of the most powerful tools for sharing content to reach a wider audience for businesses. People would rather watch a video compared to reading the same information. Video is more accessible on mobile gadgets, computers, and television.
Video marketing uses videos to educate, inspire and entertain your niche audience. It increases brand awareness and social engagement, allowing you to reach a wider audience.
Videos help to promote awareness by demonstrating concepts clearly and promptly. Additionally, it allows you to create a personal connection with your viewers.
The essential use of videos is to resonate with your target audience and feature your products and services.
To create a great video marketing strategy, you should define who your niche market is and then specify your primary goals. Social media brand awareness for a business mainly features education and entertainment.
Here are social media platforms that use videos for marketing
Tiktok, Instagram reels, and Stories
The three create and distribute video content for their audience. The three platforms offer a broader reach to customers with very minimal competition. Short videos are recorded and posted frequently for maximum effectiveness. Live-stream video options have become popular on Facebook live, Twitter, Youtube, and LinkedIn platforms. More businesses are using these features to interact with customers to create brand awareness.
The use of audio content is on the rise and making a comeback. People are listening to different mediums either during their free time or while multitasking. Some of the most popular audio content includes podcasts, audiobooks, audio advertisements, audio marketing options, and voice search.
The advantage of using audio content is that it is passive content where a person can listen anywhere and anytime. You can be walking your dog, on the train going to work, folding the laundry, at the gym, preparing dinner, etc. There’s no limit to how people are using audio content.
It is one of the most popular mediums used by brands to create awareness for their niche audience. Podcasts are used to educate and entertain the audience. They use the radio talk format, which features the host and a guest. They can be stories, interviews, or documentaries.
Podcasts can fit in places where video can’t, meaning that the coverage is much broader. Businesses that use podcasts for brand marketing offer their audience a chance to know the brand and what it’s all about. You can give the audience information on where to find you online.
User-generated content refers to any content created by your audience. It features videos, images, texts, reviews, podcasts, or social media updates or mentions. It gives people a genuine view of your business. Consumers want to know the experiences others have had while interacting with your products and services. It is a powerful marketing tool since the business has little to no control of what others will say.
Businesses can use reviews for marketing by posting them on their website or various social media platforms. Your customers are encouraged by other consumers who give a picture of your business. People believe in strangers, friends, and family more than the brand. One of the platforms that uses user-generated content is Instagram.
The Instagram platform creates brand awareness to a business target audience. Using hashtags and tagging businesses is a marketing strategy that makes content from your audience. Using influencers to market products and services to their followers. People follow celebrities to know what their lives are all about and try to be like them. Influencers generate content that represents a particular brand. They bring awareness of the brand to their followers. It is a very inexpensive way to advertise while getting in front of a large audience.
The content created for a brand, either for entertainment or educational, encourages the audience to interact with the brand. It includes blog articles, youtube videos, podcasts, and films. The content is used to evoke an emotion with the audience, tell a story or make a social statement. Instagram allows brands to promote products and services through Instagram stories and feed posts.
Consumers can skip advertisements, and brands are using different marketing strategies to reach their audience. Branded content is integrated with content that people watch. For example, YouTubers giving reviews about a brand product to their followers. People watch content they are interested in and offer some form of benefit to them. Selling is more about creating trust with your market.
Social media platforms are popular for brand marketing. It turns followers and viewers into consumers of products and services, and branded marketing balances marketing and entertainment. It uses content that the audience likes and will watch without necessarily feeling like it’s an advert. It conveys the brand’s qualities and values.
It involves a brand’s effort to speak out and promote social, political, economic, environmental issues affecting society. Global consumers are investing money to support causes they identify with. People purchase products from brands that support causes. Companies have the responsibility to speak up on social issues to remain relevant or risk losing customers.
Consumers want to purchase products and services from brands that give back. Brand activism is a marketing strategy that shows the human face of a brand. For example, Nike supporting the Black lives Matter movement urged people to be part of the change and stand for equality. The brand used social media hashtags and tweets to create awareness and gain a broader following movement. Consumers identify with social injustices that create inequality among people. They will identify with a brand that shows support of causes they advocate for. A brand supporting a cause can build loyalty and cultivate lifelong customers.
Also known as retro marketing, it is a strategy that uses nostalgia to make a modern product look attractive. It is one of the latest brand marketing trends whose purpose is to capture the audience’s attention by tapping into past trends. It helps brands to connect with fans of their brand. This strategy has become a hit since it reminds people of childhood memories. Brands have discovered the need to connect with consumers on a deeper emotional level. The idea is to evoke an emotion that could be happy, sad, scared with the consumer.
Consumers evaluate brands mainly based on emotion with a smaller percentage on the information. It generally means that people buy from brands based on familiarity and how the brand makes them feel. Brands can use nostalgic marketing to connect and build relationships with their audience on an emotional level.
Digital marketing through social media has increased the brand’s digital exposure through worldwide access to information. Brands have been able to reach new audiences expanding sales and customer base. Compared to old advertising channels, social media offers affordable marketing that any brand can leverage to reach consumers. A brand having social media presence is not an option but a necessity.