14 Jun Simple Tips for Creating your Search Engine Strategy
People are searching for information on the internet every second across the world, from complex topics to simple solutions. Today more than ever, information is readily available at the click of a button. The most common search engines used worldwide include Google, Bing, and Yahoo. These companies develop and execute specific strategies on their site to ensure that people can find the information they are searching for. The end goal is to provide top ranking in the search results.
A business needs to have an excellent digital search engine strategy that involves the business’s visibility on the internet by using a website. The website should incorporate certain features to ensure top ranking in the search results. Creating a search engine marketing strategy is essential for your website. There are simple ways to ensure your business website gets a good ranking so that customers and potential clients can find you online. Here are some simple steps to help you create a Search Engine strategy.
Create Quality Content for your Customer
Defining your customer gives more insight into their habits and behaviors. It gives you an idea of what they are searching for online. Once you have done your research, you can create engaging content targeting your customers’ most crucial pain points. Educate your customers about your business products and services and how they work. It ensures that they will click more on your website because of the solutions you provide. It essentially means that the more people click on your website, the higher your ranking.
Update Top Content on your Website
Analyze the content on your website by doing a monthly content audit. The top pages that drive traffic to your website should be up to date. Research on what your customers are searching for and have ready solutions. The secondary content should also be updated every quarter and the entire website on an annual basis. Quality content will grow your website, and it has to be consistently updated by targeting your customer’s needs.
Have Long-form Content, Images and Videos
Long-form content includes images, videos and screenshots that answer your customer’s questions by providing valuable content. Content that has frequently asked questions by customers and gives them information about what they are searching for. The content you create should offer solutions to their problems. Such information provides in-depth knowledge on a topic leaving no doubt to the reader. Content alone can be overwhelming to the reader, and that’s why the use of images and videos is essential. Video has seen a rapid increase of social media platforms. Consumers trust a brand more when they know how a product works and the results. Therefore, it increases the chances of purchase of a product. For better conversion, ensure both the images and videos are optimized.
Check and Improve your Click Through Rate (CTR)
Using any search engine analytics, you can view the click-through rate of different pages of your website. It shows both the high and low click rates of your site. With the low click-through rate sites, analyze why they are not performing as well to improve their CTR. Some simple ways to improve your low pages include using the right keywords. Use keywords that make sense and align with what people are searching for online. In addition, tweaking your title tags can help get more clicks to your website. However, don’t use titles as click baits for customers only to get disappointed by the content. Lastly, including numbers on your titles is a great way to improve clicks. For example, for a beauty product website content, having a list with “7 ways to rejuvenate your skin to look younger” creates curiosity for clients who want to have young-looking skin.
Improve User Experience
Faster loading pages create a better user experience for your visitors. Having great content is not enough if the loading speed for your website is “lazy loading.” Your website should offer a great user experience across all devices. Consider using accelerated mobile pages, which will help your mobile users have a better experience. One way to improve the speed of your website is to ensure that images and videos load when they are visible on the page. Another way that Google’s search engine works is by highly ranking sites that offer quality user experience across all platforms, including mobile devices. Consistently ensure your speed is optimized for a better user experience.
Create internal Linking Strategy
Your website should have internal links as it improves your credibility and also gets your pages indexed faster. Linking ties together content on your website and gives your content topical relevance by distributing page rank to other pages on your site. Different ways to build authority links to your site include content marketing, email outreach and building useful tools. Authentic content with relevance combined with good user experience and proper link building can be an effective way to drive organic traffic to your website.
Here are simple ways to use links on your website. First, you can link a page with a text, and it can be a word or a phrase such that once someone clicks on the image, it directs them to another page on your site. Another way is to use images to take visitors to open a document, file or visit another page. Lastly, using a bookmark that uses either an image or text to direct the visitor to another page.
This strategy will build credibility and help your site rank highly on search engines and, in turn, convert visitors.
Use Social Media
Social media links improve your website content. Use social media strategy to build and grow your social community and boost engagement. Using social shares ensures your website gets indexed quickly from the volume of pages shared. It generates new leads driving traffic to your website. The more your content is shared, the better the ranking on search engines. Social media supports your broader business goals. It involves creating posts that reinforce your goals and objectives.
To develop a social media strategy, it is important to research who is your target audience. It will direct you to choose a social media platform that is ideal for your brand. It is not necessary to build an audience on all the social media platforms available. Instead, choose one that resonates with your brand and work around it.
Leverage User Intent
Google indexing looks at the intent of the user to help your content rank in search engines. Your content should be informative and match your users’ queries. It builds authority to your business in the respective field. Answering questions that a customer may have about your products and services may determine whether to buy a product or not.
User intent is mainly in the form of questions that people ask on search engines. For example, Google search intent uses informational, navigational, commercial navigational and transactional purposes. Here people are looking for specific information about a topic from weather to recipes. The list is endless.
Ensure your landing page fits the user’s intent. Don’t write things that no one is searching for.
Use Keywords in your Website
Research relevant keywords that will help Google and users create brand awareness. Keywords boost organic traffic to your website by choosing topics that potential customers are searching for. Responding to their needs can convert them to customers. The right keywords consequently increase traffic to your website and increase your revenue.
Keywords can be used for a new website or to revamp an old website. You can use user intent to research the right keywords for your content. Sometimes a keyword on its own is not sufficient and hence the need for a keyword modifier. It means adding a word as a base to the keyword. For example, using a single keyword like computers may not yield the expected results, but adding a modifier like “top or best computers” in your content will give a better search intent to your users. A quick and straightforward way to research the right keywords is by using Google Keyword Planner or Google trends. Some apps can help you create a keyword strategy. It is important to note that keywords should be placed naturally and not randomly thrown into the content. Choose high-ranking keywords to drive traffic to your website.
Creating a winning search engine strategy for your website is essential to develop your brand’s visibility, generate organic traffic to your website, and create an opportunity to convert customers.