Social media has changed the world in terms of brand awareness and marketing strategies. Brands are using social media platforms to advertise and sell their products and services. Social media creates brand awareness, builds relationships with consumers, drives new sales of products and services, and...
When a small company is in the process of making their online marketing strategy, they often tend to focus on the global market first. And even though it depends on how the company is structured and what is actually their target group, it can be dangerous. This...
Search engines are the index of the internet and in order to be found in this sea of information you have to rank high. SEO is the process where you optimize your website in order to rank better in specific keyword search. Keywords are essential...